Benefits of Using Animated 2D Graphics in Blog Content
FIVE BENEFITS OF USING ANIMATED 2D GRAPHICS IN BLOG CONTENT
INTRODUCTION
Ever had a moment where you scroll through a blog post on your computer or phone and then happened to find an eye-catching animation? How did you feel? I am pretty sure you felt at ease. After all, you could acquire the information you wanted without having to read a 4000-word article. It is the same thing with your blog, incorporating 2D animations into your blog content can not only grab the reader's attention but also elevate the overall experience.
Bloggers must continually look for ways to distinguish themselves from the competition and draw readers' attention in the congested digital world of today. These individuals may achieve this highly effectively by including dynamic 2D images in their blog posts.
2D animation techniques, which transform flat artwork to provide the feel of movement, are used to produce animated 2D visuals. These visuals can be presented in various ways, such as explainer movies, motion graphics, simple GIFs, and infographics.
Why, then, should bloggers bother using animated 2D images in their writing? To begin with, these images can improve the interest and recall of blog entries. They may support branding and establish a consistent picture throughout several blog entries, as well as help present complex ideas and facts in a way that is simple to understand.
In this piece for the blog, we'll look at the advantages of including 2D graphics in blog posts and offer advice on how to do it well. Along with a list of tools and resources for their content creation, we will also present examples of various 2D animations that may be utilized in blog content.
BENEFITS OF USING ANIMATED 2D GRAPHICS IN BLOG CONTENT
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| Experience the engagement: Animated 2D graphics in blog content |
1) Increased Engagement
Animated 2D graphics are a terrific technique to grab readers' attention and keep them interested in the content on your site.
They can aid in breaking up long chunks of content and improving the aesthetic appeal of your blog entry. When used effectively, animated 2D visuals can also aid in clearly illustrating difficult ideas and facts.
For example: Assume there is a blogger who runs a blog about traveling and wants to come up with a blog post entitled: "10 Must-Visit Destinations in Europe". The travel blogger could simply put together a 2D map animation of Europe with every touring destination marked and highlighted as they discuss each location. The travel blogger's post is not only visually appealing, but it is also easier to locate and remember each destination, hence resulting in higher reader engagement and most likely more social media shares.
2) Better Retention
Visuals are simpler for people to recall than just words, based on studies. You are providing your readers something that is not only visually appealing but also noteworthy when you employ animated 2D graphics in your article on the blog.
This may improve reader retention rates and encourage return visits. This is because images, like animated infographics, can make difficult information simpler to comprehend and retain.
3) Reinforces Branding
Incorporating animated 2D graphics in your blog posts may additionally encourage branding and establish a uniform design for the entire site.
Your graphics can have a uniform look and feel by using your brand's colors, fonts, and style. This helps viewers instantly connect with you.
For example, utilizing a unified color scheme and other design principles throughout the animations you create for your blog post, will undoubtedly considerably help your business stand out from other blogging businesses out there and as a result, be easily identified by your incredibly valuable audience.
4) Versatility
Simple GIFs, infographics, explainer videos, and motion graphics are just a few instances of animated 2D graphics.
As a result of their adaptability, animated 2D images may be utilized in various methods throughout posts on the internet such as explaining a certain sophisticated process, exhibiting a product, or perhaps even narrating a tale, and you can pick whichever one suits your topic of discussion and your intended audience.
5) Sharable
The social media spreading potential of animated 2D images renders them an excellent tool for expanding the reach of your blog.
You may enhance the possibility that visitors will share your content with those who follow them, generating new traffic and potential followers for your blog, by designing visually compelling visuals that effectively communicate your message.
BEST PRACTICES FOR INCORPORATING 2D ANIMATIONS INTO BLOG POSTS
1) Use animations to enhance your content
Make sure your 2D animations improve the content of your blog updates before inserting them. Think about the details of the message you want to deliver and how the animation may be most helpful in delivering it.
Avoiding distractions from your information may be most helpful in delivering it. To avoid distracting your information and making it more difficult to understand, avoid utilizing animations simply to add visual interest.
2) Keep it simple
While 2D animations can be very effective at explaining difficult concepts, it is essential to keep them simple and uncomplicated. A post shouldn't have too many animations considering doing so can overwhelm readers and distract from the message.
Limit the amount of animation to one or two in each post, and make sure they are simple to grasp.
3) Choose the right type of animation
2D animations can take an extensive range of varieties, each with unique benefits and drawbacks. Choose an animation style that best fits your topic and audience after contemplating the message you intend to convey.
For example, a quick explainer video may be suitable for a more complex subject than a quick GIF for conveying a single point.
4) Use animation to break up blocks of text
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| Using videos to break up blocks of text can make your blog post more engaging and help your audience retain information. Try incorporating short and relevant videos to enhance your content. |
To break up long sections of text, utilize 2D animations in your blog articles.
Use animations to emphasize significant concepts or add visual interest to the content to keep readers interested and engaged.
5) Keep file sizes small
While 2D animations in articles on blogs can be very useful, if the size of the files is too enormous, they might result in a delay in the speed at which your site loads.
To avoid this, be sure to site-optimize your animations while maintaining a reasonable amount of file sizes without diminishing quality.
You may effectively add animations in 2D to your blog posts to enhance your content and attract visitors by following the guidelines outlined above. When choosing animations for your content, constantly bear in mind your audience and the message you are attempting to convey.
TYPES OF 2D ANIMATIONS THAT CAN BE USED IN BLOG CONTENT
1) GIF
A trendy animated picture format on social media dubbed GIFs can be used effectively in posts on blogs. They are simple to make and deliver a big informative impact in a brief period.
GIFs can be used to convey humor, explain a point, or describe a process in an article for a blog.
2) Motion Graphics
A type of animation dubbed motion graphics integrates the principles of animation with the art of graphic design. They can be applied in creating blog content that is both exceptionally engaging and aesthetically appealing.
Graphics with motion can be utilized to explain a concept, exhibit facts, or promote an upcoming service or product. They are quite versatile and can be utilized for creating an assortment of effects.
3) Whiteboard Animations
Animations in the group of "Whiteboard Animations" imitate the process of scribbling on the surface of a whiteboard.
They are often employed to convey intricate concepts efficiently and properly or to develop narratives. Whiteboard animations can be applied to add visual appeal to your blog material and are rather effective at maintaining the attention of viewers.
4) Explainer Videos
Buyers in the future can learn more about an item or service by watching explanation videos, which are kind of animated videos. They are really good at delivering difficult ideas enjoyably and understandably.
A service or product can be implemented, a concept may be clarified, or an item or service may be utilized to demonstrate to users how to use it in an explainer video. They can help you build trust with your audience and are extremely effective at driving engagement.
5) Typography Animations
A kind of animation titled typography animation incorporates animating text entertainingly and fascinatingly. They can be utilized to emphasize crucial information or offer visual interest when generating blog content that is extremely visually appealing.
Typographic animation can be used with other kinds of animation to create blog material that is extremely enjoyable as well as informative.
You can choose the most suitable type of animation for your own specific expectations by being cognizant of the variety of 2D animations that can be used to create blog material. It is essential to choose the kind of animation that is ideal for your topic and readership because every kind of animation has pros and cons of its own.
TOOLS AND RESOURCES FOR CREATING ANIMATED 2D GRAPHICS
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| Example of text animation created with Adobe After Effects |
Despite creating animated 2D illustrations being tough, there are numerous resources and tools available that can help you with creating animations of the finest quality for your online content. A few popular tools and websites you could use to get started are outlined below:
1) Adobe Animate
A large variety of 2D animations, including interactive visuals, graphics that move, and traditional drawn-by-hand animations, can be produced with the graceful and powerful animation software, Adobe Animate.
This software has a mighty abundance of abilities such as raster and vector toolbars for drawing, editing on the timeline, and interactive features.
Experts in the animation industry typically employ Adobe Animate, a powerful application that creates 2D animations. It provides an assortment of capacities, including vector illustration tools, timetable-based animation, and an ability to export to a variety of file formats, that make it perfect for generating high-quality animations.
Animated graphics for blog articles, such as illustrations or brief animations that help lay out a concept, can be created by bloggers utilizing Adobe Animate.
2) Toon Boom Harmony
For coming up with 2D animations, several studios use Toon Boom Harmony, a highly professional-grade animation program.
Actually, the program is renowned for its powerful drawing and rigging tools as well as its ability to handle conventional animation methods.
It is without a doubt that Toon Boom Harmony is another notable piece of specialist-grade animation programs in the animation industry. It provides an abundance of features, including a robust rigging system, frame-by-frame animation tools, and the ability to create animations in a broad range of styles, that make it perfect for coming up with multifaceted 2D animations.
Bloggers who are prepared to put in the effort are capable of creating extremely polished and professional-looking graphics with animation for their blog content, despite the fact it may have a greater learning curve than other software programs.
3) Synfig Studio
Numerous types of videos with animations, including motion graphics, explainer videos, and a lot more, can be made using this free-to-use 2D animation tool, 'Synfig Studio.'
A high number of abilities are offered in the application such as advanced layer management, timeline editing, and vector drawing tools.
You will really enjoy using this incredible application especially if you really want to engage your readers with interesting visuals and have no money to hire a professional. You can bet your lucky dollar that this tool will help you tremendously.
This animation tool is accessible to users with a wide range of skill levels. It provides features such as vector tweening, bones and skeleton-based animation, and a variety of special effects.
Bloggers like yourself can use Synfig Studio to create simple 2D animations, such as animated logos or character animations, without having to spend money on expensive software.
4) Powtoon
Simple 2D animations and explainer videos can be made using the web-based animation application 'Powtoon'. Without any prior knowledge, it is simple to create professional-looking animations using the software's selection of pre-made templates and elements.
This is an internet tool that allows its users to create animated presentations and videos. Powtoon gives users a variety of ready-made elements and themes that can be modified to fit the user's needs, making it a quick and simple way to come up with animated graphics for blog content.
Powtoon is an excellent choice for bloggers who want to make straightforward visual animations without having to master complicated animation software, despite the fact it may not offer the same degree of customization as other tools.
5) Animated Graphic Libraries
A collection of pre-made animated graphics and icons that may be used in blog posts is known as an animated graphic library. They can be a helpful resource for bloggers who want to add some visual appeal to their material without having to produce animations from scratch because they are frequently offered for free or at a minimal cost.
Online animated graphics libraries are incredibly helpful assets that offer a large selection of already prepared animations that you can use in your blog content. Giphy, Tenor, Envato Elements, Motion Array, Storyblocks, and Animaker are a few popular animated graphics repositories.
Animaker is particularly helpful minus the watermark the exported video comes with should you use it for free.
You don't have to hire a professional animator or purchase expensive software for the animation to create high-quality animated 2D graphics for your blog material. If you use these tools and resources, you may produce captivating and informative blog material that stands out from your rivals with a little creativity and the right software.
CASE STUDIES OF SUCCESSFUL BLOGS THAT HAVE INCORPORATED 2D ANIMATIONS
1) Moz Blog
2) HubSpot Blog
Hubspot, an established tool for selling and marketing, provides a wide range of tools and services for every business out there.
They used animations in their article, "The Ultimate Guide to Email Marketing," to demonstrate how you can set up an email marketing campaign in Hubspot and to guide you on how to write both powerful and effective email subject lines.
Furthermore, they utilize animations to explain both marketing and sales concepts that many folks find difficult to grasp such as lead nurturing and inbound marketing.
By involving amazingly awesome animations, they can give their expertise a fun and interesting component also significantly improving their ability to be recalled by their customers and shared on social media platforms like Facebook, Instagram, and even LinkedIn.
In truth, 2D Animations can be a very valuable resource to you as well.
3) Quick Sprout Blog
For entrepreneurs and owners of small enterprises, Quick Sprout is a digital marketing site that provides valuable knowledge and useful resources.
They employed 2D animations to convey advanced marketing ideas in their blog posts in an easily understood and attractive style. Quick Sprout can increase the reader's accessibility and involvement of their material by using animations.
These are just a few instances of prominent websites that effectively employ 2D animations in their writing. You can discover a lot about how to incorporate animations in blog material and how they may assist to increase interaction, retention, and ultimately the success of your blog through studying these case studies.
CONCLUSION
In a nutshell, applying 2D animations to your blog material may result in an assortment of perks, such as enhanced engagement, retention, and shareability. With the right materials and tools, you could create animations with an authoritative look that may help in rendering complex concepts easier to understand and not to mention, visually appealing to your viewers.
Additionally, you can ensure that your animated elements improve the user experience rather than detract from it by adhering to best practices for including animations in blog material.
You may find fresh and inventive methods to use animations in your blog material by researching effective case studies and experimenting with various animation styles. However, keep in mind that animations must always have a purpose and must be employed intelligently to support the main point of your material
Adding 2D animations to your blog post could in the beginning appear difficult, but with the correct strategy and mindset, it can be a really effective method for improving your blog content.
Are you prepared to upgrade the quality of your blog posts? The attention and engagement of your readers can be increased by incorporating 2D animations. Start experimenting with various 2D animations to discover how they might improve the content of your blog. Don't be scared to use your imagination and to of course enjoy yourself.
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